Mission-critical redefined

Businesses need to accelerate everything, but traditional high-end storage can’t keep up. Now is the time for intelligent storage that manages itself for every mission-critical app of today and tomorrow. Introducing, HPE Primera.

the sky is the limit

The sky's the limit

In the past, businesses had to choose whether their storage was resilient, or agile and easy to access. No longer.

As the world’s most intelligent storage for mission-critical apps, HPE Primera offers a true step up on the competition, thanks to a range of smart features, such as predictive disruption prevention and 100% availability with extremely low latency.

It’s the ideal tool to help businesses of any size unlock the true potential of their workloads and get ahead of the competition.

What makes Primera special?

You don’t earn the plaudits that HPE Primera has without some serious capabilities. It offers some major upgrades over the already impressive 3PAR option.

What makes Primera special?
  • HPE InfoSight for predicted storage issues and automated support calls
  • Independent data services that can be deployed and upgraded
  • Hybrid cloud mobility
  • Active architecture
  • Simplified management tools
  • AI automation of day-to-day tasks
  • Improved dynamic scaling

HPE Primera redefines mission-critical storage with global intelligence, simplicity, and extreme resiliency and performance for an experience unmatched in the industry.

Innovate without compromise

You no longer have to sacrifice agility for resiliency. A new generation of enterprise storage that manages itself, predicts and prevents disruptions, and delivers ultra-low latency for every application.

Redefining what’s possible, HPE Primera eliminates the compromises in mission-critical storage through three key areas of unique value.


Simple, On-Demand Experience

Get instant access to data with enterprise storage that sets up in minutes, upgrades transparently, and is delivered as a service.

Up to


less time needed

Deploy, manage, and scale storage more efficiently.


App-Aware Resiliency

Get peace of mind with intelligence that sees beyond storage to ensure zero downtime for mission-critical applications.


availibility guaranteed

Predict and prevent disruptions across the infrastructure stack.


Predictive Acceleration

Get unmatched performance with embedded AI and an all-active architecture that drives limitless parallelization for always fast applications.

Up to


faster performance

Consolidate every mission-critical application with extreme speed.



The industry's most advanced AI for infrastructure, HPE InfoSight, is embedded inside HPE Primera and in the cloud to deliver autonomous, self-managing storage.

  • Global visibility
  • Predictive analytics
  • Support automation
  • App-aware recommendations
  • What if simulations


HPE Primera features a multi-node architecture to achieve limitless parallelization. Consolidate all mission-critical applications on the same platform.

  • Up to 1.5 million IOPs at <1ms latency
  • Up to 44 GB/s
  • No tuning required
  • True active-active design


The HPE Primera OS features a unique self-service user experience with advanced data services that protects applications and simplifies management.

  • Up to 93% less time to deploy, manage, and scale
  • Provisions storage in seconds
  • Data protection extended to the cloud
  • Zero RTO/RPO


HPE Primera has a modern ownership experience that allows you to take advantage of new technology without forklift upgrades and guaranteed satisfaction.

  • Non-disruptive, data-in-place upgrades
  • 100% availability guaranteed
  • All-inclusive licensing
  • Data reduction guaranteed

Over the past several years, the IT industry has been undergoing significant and disruptive change. The big data era is providing significant opportunity for enterprises to better inform business decisions by leveraging big data analytics and AI/ML technologies.

HPE InfoSight uses the power of cloud-based machine learning to drive global intelligence and insights from storage to virtual machines. The platform radically simplifies IT operations by predicting and preventing problems across the infrastructure stack and making decisions that optimizes application performance and resource planning.

As a result, successful businesses have become more agile with infrastructure that drives better performance, higher availability, improved efficiencies, and easier manageability.


By unlocking the agility of the cloud, HPE Primera enables customers to accelerate their apps and innovate business more freely and with ease.

HPE 3PAR Migration

Customers are transitioning away from HPE 3PAR, and it’s time to ensure you’re suitably prepared. Whatever your customers need, and whether you’re considering moving them to Primera, Nimble, Alletra or anything else besides, our team can help you make the right choice.

Related Resources

Our TSE Team are here to talk

If you’d like to find out more about HPE Primera, our TSE team are experts in all things HPE. If you need their help with anything at all, they’re at the other end of the phone.


Get in touch with the experts

The technology market is evolving rapidly, creating exciting but complex new opportunities for resellers in areas including hybrid cloud, big data, security, analytics and IoT. At Westcoast, we provide our partners with access to all of the support, training and marketing needed to exploit these opportunities.