Westcoast Ignite: Accelerating Innovation in a Hybrid IT world

In a HPE connected world, expectations continue for more engaging, personal, seamless experiences across platforms and channels, reflective of its context in a given moment. Enterprises are capitalising on new ways to engage and get closer to customers, thanks to deeper customer insights that drive smarter design and better experiences – with less friction at every step. Enterprises are also tapping machine learning, IoT, and AI to create new services and drive operational efficiencies, using predictive insights to reduce downtime and keep the business running. All of this is fuelled by a new generation of apps and data – they live on multiple platforms from the data center to the cloud – and increasingly – at the edge of the network, where people, places and things converge to create new intelligent digital experiences –based on massive amounts of data being collected, analysed and often acted upon instantaneously. The pace of business has never been faster – and accelerating time to value pays off. HPE Oxford Economics survey shows that companies leading their peers in pursuing rapid ideation also report superior financial results. ) 3 For further information visit: www.ignite-westcoast.co.uk IT’S DRIVEN BY A NEW GENERATION OF APPS AND DATA – AND A NEW SPEED OF BUSINESS READ THE WHITEPAPER THE POSSIBILITIES ARE LIMITLESS – WHEN OPTIMALLY DESIGNED .